The SEO fundis out there will be saying “duh, obvious!” And yes, perhaps it is to some, but I’ve encountered many people over the last few months who don’t really realise the value in ongoing SEO content. A lot of people who aren’t very familiar with online marketing think you simply have to “SEO” a site and all the work is done. While a great SEO and content audit and following through with the recommendations will set you in good stead for rankings, the work is never done.
To keep your site visible in search engine rankings, you need to take a different perspective to the one where you simply put a great site together and hope for the best:
You have to keep working at your online presence
You have to continue to offer something new and fresh to the people of the Internet
You have to keep making people want to come back to your site
Archetype CopywritingHow Ongoing SEO Content Can Help Your Business
There are probably a gazillion articles currently circulating the web about how to improve your site rankings, how to make the most of your social media platforms and how best to communicate your message to the worldwide web. A gazillion might be a slight exaggeration, but trust me, there are loads! What’s tricky is knowing which ones to trust and which to avoid. If you’re not working within the field of SEO, social, content or online marketing, you might not have a list of reputable resources to rely on, so for future reference, we’ve put together a summary of the who’s who in online information.
We’d obviously like to say that we are your number source for all things content and SEO related and that you should throw all your money at us, but we also learn from others… so this is quite a humble and honest take on who we go to for the latest trends, news and updates. Here’s our list of our personal most trusted online marketing resources.
Site audits have such a huge role to play in the optimal functioning and experience of your site. For the purposes of this article, I’d like to divide site audits into SEO audits and content audits and tackle each one separately, with marginal overlaps between the two.
If you think about and understand how Google verifies whether or not you’re worthy to feature in any ranking results, you’ll know that your site has to be of a certain quality in order to surface. Google only wants to offer users the best of the bunch when it comes to web content and websites, which makes it easier for those who really put in some effort to see the rewards.
Archetype CopywritingThe Importance Of SEO And Content Audits
2013 was a big year for SEO and content. With many updates, a Google algorithm change and an even tighter focus on content; the online marketing landscape changed forever. We’ve been preaching it the whole year and we’ll say it again – content is the underlying factor that will make or break your website.
Panda, Penguin And Their Legacies
Panda and Penguin have become a part of everyday conversation in online marketing circles. Panda updates downgraded the rankings of sites with poor or “thin” content, while Penguin took stabs at sites making use of dodgy link building tactics.
Archetype Copywriting2013 – Year In Review For SEO And Content
In case you haven’t noticed, we’re living in the age of content. If you’re a content developer, content producer or writer, you’re in a very good space, specifically if you write for the web. With Google controlling how we search the Internet, it’s only logical that websites adopt certain standards in order to feature in said search results.
What used to be a game of links and technicalities, is now all about value and offering heaps of it to web users, in fact creating content Google likes is the same as writing content that users will like. They now exist as the same thing. Google has become a lot more intelligent and if you’re not offering a quality experience to your users, they’ll find out about it and rank you accordingly; as in, at the bottom of the pile!
Archetype CopywritingCreating Content Google Likes
A question asked by many, but often tossed aside by those dealing with more advanced SEO issues. Why do you need SEO for your site? We take a very quick look at what search engines want and how that is delivered via a comprehensive SEO strategy.
Before you can understand why your business needs SEO (search engine optimisation), you first need to understand what SEO is.
What Is SEO?
SEO is a means to getting your business found on the Internet. There are almost 4 billion pages of content on the web and the numbers are growing steadily. This makes it increasingly difficult for your website to be found, unless you optimise it for search engines like Google, Bing and Yahoo. SEO helps your site get found by these search engines by changing the way the site information is read.
Those in the know with regards to SEO will already be familiar with Google algorithm updates such as Penguin and Panda. For those who aren’t that au faix with these terms, basically they are substantial updates that Google makes to their search engine algorithm, that affect the results that are fed to you – the user – when you’re searching for something on the web.
In the past, it was quite easy for sites and SEO practitioners to “pull the wool over Google’s eyes” by making use of link farms, link directories and low quality content that served no value for the end user. Well, times and things have changed – for the better, I might add. The modern day SEO professional needs to have a custom strategy for each client and needs to build strong relationships within the online world in order to make a success of his or her projects.
There is a lot to be said about website content and how it ties a web experience together. With changes on the SEO landscape, we are now noticing how content is taking its rightful place as the central element from which all other marketing aspects branch off. There is no more room for illegal practices that focus on spewing out reams of nonsensical rubbish for users to read; the focus has now shifted to where it should be – on creating value.
The Many Guises Of Content
When we speak about website content, most people assume it’s written blogs or articles we’re talking about. Yes, great website content is primarily made up of written pages of exceptional information, but there are other forms of content that can be included into this broad description:
Archetype CopywritingThe Value of Great Website Content