Social Media

Starbucks SA – A Lesson In FOMO, Branding And Social Media

Starbucks made its official debut in South Africa today after a sensational social media build-up. Rosebank, Johannesburg has been deemed the first worthy host for the internationally acclaimed coffee shop, attracting thousands of Jozi-based South Africans to their outlet for a taste of the much-talked about coffee. This store is the first of a planned 150 – 200 Starbucks coffee shops that are set to sweep across the nation over the next few years, and it definitely got South Africans talking.

As a coffee lover (I’d like to consider myself a bit of a coffee connoisseur) I honestly found myself shaking my head in disbelief at the throngs of people queuing up for their frappuccinos and cappuccinos, but I also realise that it’s simply a matter of personal taste. Me personally? I would rather have a cup of our locally available Seattle Coffee Co, vida e caffé or even a homely, yet satisfying Mugg & Bean coffee. Starbucks tastes like sand. Sorry, Starbucks. You’re clearly not for everyone, but let’s also remember that this is simply my opinion. Add caramel sauce, whipped cream and yes, you’ve got me hooked (I do enjoy me a Caramel Frappuccino)… but the straight up coffee just never grabbed me. And yet from midnight last night, people were queuing outside Starbucks to hand over their rands for what I call an average cup of coffee. Prices are pretty much aligned with other local coffee shops, but is it even the coffee they are there for?

Katherine StottStarbucks SA – A Lesson In FOMO, Branding And Social Media
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The Dos And Don’ts Of Social Media Scheduling

In the field of digital marketing, time is of the essence and we need to be organised to stay efficient and to be effective. Each project comes with so many different levels of communication that start within your personal team, run into the broader circle that includes your clients, and then extend even further to incorporate the client’s audience. Staying on top of our work and each conversation is made easier with the use of tools that allow us to be more productive. Social automation tools such as Hootsuite and TweetDeck, as well as Facebook’s built-in scheduling tool, are perfect examples. They allow us to schedule multiple pieces of content in one go, freeing up time later in the day or week. But does there come a point where we rely too heavily on scheduling and not being present enough in our work?

Katherine StottThe Dos And Don’ts Of Social Media Scheduling
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