SEO Web Content Services – Written For Users, Ranked By Search Engines
Archetype Copywriting has been involved in the field of SEO web content since 2007 when it was but a buzz word in South Africa. Over the years our craft has evolved to include multiple copywriting disciplines, specifically social media content, email marketing and article or blog writing, but our SEO web content services have stood the course and always been our primary focus.
Our understanding of the technical aspects of SEO is what makes it such an interesting and exciting niche to be involved in. We use measurable data to define which terms to make use of on a page to increase click through rates and user engagement. Of course we also want our SEO copy to rank effectively in search engines, but we don’t write for search engines… we write for users keeping search engines in mind.
SEO Web Content Writing Process
Before we can begin, we need to know what your site is going to look like and how the hierarchy of pages will be structured. We need to map out exactly what pages will require SEO content and to do so, we need a signed off sitemap from you – our client. Once the sitemap is signed off we know that the structure we’re working with is defined and ready to be populated with delicious SEO copywriting.
2. Keyword Research And Meta Data Write Up
Using the signed off sitemap we can begin the process of conducting keyword research into your niche. Often clients know which terms they want to rank and optimise for, but we like to do a little background check to make sure that these will be the most beneficial for the business. We also want to ensure that users will actually use those terms to try and find what you offer, so we will create a keyword research strategy that determines this.
Once we’ve agreed on keywords that have decent search volume, we can find ways to implement them into the meta data for the website, paying careful attention to best web practice for optimal user engagement and click through.
3. Delivery On SEO Web Content
This is where our actual SEO web content services start to take centre stage and where we can tie up all the elements of a properly structured strategy into the final, tangible delivery. Using the signed off keyword research strategy and meta data write up, we can formulate the web content into a product that works for your brand and your users.