Social networks are the perfect platform to reach out your audience, provided you don’t inundate them with social media content that you think they want to see, instead of content that they really appreciate. It’s a fine line that must be based on actual audience insights.
Once you get your content strategy going, your reach and engagement levels will rise and you will create an open channel of communication between you and your audience. Implementing content through your social media channels is a great way to build brand awareness and create relationships with those that have an interest in what you have to offer.
Social media content writing process
1. Content planning strategy
As with any content writing process, we need to outline what it is we need to speak about. Going in blind is a pointless exercise, so we will do the necessary investigation into competitors, your niche and what we think your audience will appreciate. This strategy can evolve over time as we learn more about your audience.
2. Implementing your social media content
We offer full community management as part of our social media content service. We manage all content implementation and timing (according to what suits your audience best), engagement with your audience, escalation of queries and controlled, polite management of negative customer content.
3. Reporting and analysis
When we manage your community, we will create a full report that details the social media performance for the month. This will give us insight into what content is performing best and how we can use similar content to leverage the results we want.