Social media content to elevate your brand

Using a variety of social media content, we can engage your audience and improve brand awareness

The benefits of social media content

Awareness

Customers learn so much about a brand through their social channels. Your social media content will define your personality and speak specifically to your audience, and the way that you communicate will make or break relationships.

  • Create awareness
  • Keep users informed
  • Interact with your audience

Information

Learn as much as you possibly can about your audience through your social channels. See how they engage with your social media content and use that information to optimise the service you offer them.

  • Learn about your audience
  • Deliver better results
  • Improve performance

Engagement

Creating a positive customer experience starts with your social media channels. Each platform creates an opportunity for you to engage with your audience, but it also opens the space for them to reach out to you.

  • Reach your audience
  • Give your customers a voice
  • Open communication channels

How we do it

Working on all the major social networks everyday enables us to deliver informed advice and service

Social networks are the perfect platform to reach out your audience, provided you don’t inundate them with social media content that you think they want to see, instead of content that they really appreciate. It’s a fine line that must be based on actual audience insights.

Once you get your content strategy going, your reach and engagement levels will rise and you will create an open channel of communication between you and your audience. Implementing content through your social media channels is a great way to build brand awareness and create relationships with those that have an interest in what you have to offer.

Social media content writing process

1. Content planning strategy

As with any content writing process, we need to outline what it is we need to speak about. Going in blind is a pointless exercise, so we will do the necessary investigation into competitors, your niche and what we think your audience will appreciate. This strategy can evolve over time as we learn more about your audience.

2. Implementing your social media content

We offer full community management as part of our social media content service. We manage all content implementation and timing (according to what suits your audience best), engagement with your audience, escalation of queries and controlled, polite management of negative customer content.

3. Reporting and analysis

When we manage your community, we will create a full report that details the social media performance for the month. This will give us insight into what content is performing best and how we can use similar content to leverage the results we want.

Reach out to your audience using social media content

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